Lee Seward



Lee Seward Lee Seward, Managing Director of S&B /Orwell, the Motus Group’s Mercedes-Benz Commercials business based across East Anglia and North London, took up his role in mid-November 2019. He joined the Group following a successful 14-year career within Inchcape, where for some 6 years he was its Aftersales Director, responsible for 25 passenger car outlets, two Porsche dealerships and four LCV dealers. Following this challenging role, and prior to joining Motus Group (UK), he was Operations Director for the whole Inchcape VW LCV businesses, overseeing four major dealership sites, two trade parts businesses and four VAG group bodyshops.

Lee’s whole career has been in the automotive sector, starting out as an apprentice technician and working his way steadily up across a range of service and parts operations, and moving through various management levels. His role now is to bring his expertise to S&B / Orwell, helping to deliver the levels of customer support expected of the Mercedes-Benz marque. In addition to his broad practical experience, he has significant business skills, having successfully undertaken a wide-ranging spectrum of VAG senior management training while with Inchcape.